Seventies and eighties funk-soul music is pretty obscure. The average listener has little idea there's a world beyond the Golden Oldies station their parents jam to. My friends tell me that once you add Hawaiian funk-soul music into the mix, you've launched yourself into near nonexistence.
That's about to change.
Aloha Got Soul is collaborating with Fitted—a streetwear powerhouse rooted in local culture and aloha—to launch Hawaiian funk and soul music to the forefront of this generation's ears.
There's going to be so much to share as the project comes to life.
Hold me to my word: I'm going to upload more videos, write more reviews, and post more interviews of the artists featured in the collaboration.
I might even release some Aloha Got Soul shirts before the 2012 release.