Summer isn't here quite yet, but you'll be ready for its arrival with my latest collaboration: Soul Time In Hawaii. I've been lucky enough to partner with one of London's biggest proponents of Hawaiian funk music, Cedric Bardawil, also known as DJ Deux Spin. Cedric's interest in local rare groove music started out in much the same way mine did: with Muro's Hawaiian Breaks mix. From there, he dug up whatever he could find online about Hawaiian funk and, evidently, landed here. With each new discovery of a Hawaiian rare groove track, album or artist, Cedric found himself growing hungrier to hear more. His enthusiasm to learn as much as he possibly could quickly turned him into an evangelist of this music from Hawaii. Apart from being a DJ in London, Cedric also operates a pop-up gallery called Something In The Attic. His latest endeavor, however, is not a new gallery showing or DJ gig. Cedric, together with his brother Chris, have created a clothing label: Weekends West. Their first run of t-shirts are hand-printed in London, using organic cotton and ink-based dyes, and are just as suited to the beach as they are a favorite brunch spot. (And if you live in Hawaii, you could easily do both in the same day.)
How 'Soul Time In Hawaii' came to fruition
Our discussions on collaborating began back in August of 2013. We sent emails (and records) back and forth for several months, considered various ideas along the way, and even wound up doing a limited "test pressing" of t-shirts based on a design from the 1967 Hawaiian soul jazz album Soul Time In Hawaii by Ohta San.
Weekends WestOf course, if your brand name embodies the idea of kicking back like it's a weekend on the west coast, why not start with the westernmost place of the United States? You guessed it: Hawaii.
Soul Time In Hawaii test pressing tee at The Do-Over 2014. Photo courtesy of John Hook.After the test pressing made it into the hands of close friends and select tastemakers, Cedric and Chris decided to evolve the direction of our Soul Time collaboration by asking their in-house designer Lynnie Zulu to modernize the "Soul Time in Hawaii" t-shirt, giving it a fresh edge. The official release of the new Soul Time In Hawaii t-shirt is just around the corner with the launch of the Weekends West website coming soon. Which means you'll have to wait a bit more to get your hands on the final product.