My excitement for Aloha Got Soul shot to new levels this weekend after learning that Funk and Soul DJ Craig Charles broadcast those three precious words—aloha got soul—to the eager ears of thousands of music fans worldwide on BBC Radio 6.
Three key strategies make Fitted a world renonwed and respected brand: Keep it Local. Keep it Limited. Collaborate Often. Here's a quick look at what makes the Hawaii streetwear company so successful.
I took a day off to hunt for records with a few members of the Fitted team to go digging in Hawaii at Bailey's Antiques and Aloha Shirts. Oh, and I spill more details about the upcoming Fitted x Aloha Got Soul project.
"You Win, I Lose" by Hal Bradbury Hal Bradbury's This Is Love, what I consider to be one of the Holy Grails of Hawaiian LPs, fell into my hands via a very generous person (thank you S.M.). DJ Muro selected one of the best songs on the album, "You Win, I Lose", for his Hawaiian Breaks mix. Hal Bradbury's haunting vocal intro immediately sends a vibe of love and sadness to the soul. More Hal Bradbury: "Call Me" Hal, if you're out there, I'd love to talk to you about your music! Please drop me a line at alohagotsoulgmail.com. Aloha...
Seventies and eighties funk-soul music is pretty obscure. My friends tell me that once you add Hawaiian into the mix, you've launched yourself into near nonexistence. That's about to change.